Re-blogged from LBB Online:
Read More
Brands Need to Do Away with the Bullshit Term ‘Non-Working Spend’
Posted on | by MCA Editor
There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consult
Read More
Why is the Music Process Still Such a Mystery to Advertisers?
Posted on | by MCA Editor
When it comes to making a commercial, the right music has the power to transform and greatly magnify the overall success. Whilst many in the industry recognise how crucial the right music is to the effectiveness of an ad, it continues to be an area in which many brands and agencies find themselves tangled up and in a bind at the last minute.
Looking to find out why, despite many years of collaboration between music publishers, record labels and advertisers, there are still so many difficulties encountered in the process, we sit down with Head of Sync and Licensing at Sony/ATV, Chris Jones and Music Consultant at MCA, Debbie Pearce…
Q> Why do you think the music process is still so hard for people the wrap their heads around?
Debbie Pearce> I’m not really sur
Read More
Read More
What Should We Look Forward To In 2018?
Posted on | by Patrick Murphy
Murphy Cobb Associates Appoints Tom Beckenham as Head of Technology
Posted on | by MCA Editor
Patrick Murphy harks back to his radio days with this classy playlist
Posted on | by MCA Editor
LBB The Influencers: Should Brands Have Control Of Creative Execution?
Posted on | by MCA EditorMCA Founder Pat Murphy had a conversation with Little Black Book about benefits and drawbacks of brands working directly with independent suppliers.
Read More
Bulgaria is a well kept production secret
Posted on | by MCA Editor
Little Black Book and MCA Announce Launch of Creative Intelligence
Posted on | by Tilly Marsden
Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach.
Read More
