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  • HOME
  • ABOUT
  • WHAT
  • WHO
  • WORK
  • BLOG
  • OFFICES

    MCA London & Global HQ

    WeWork
    1 Fore Street
    London
    EC2Y 9DT

    Email: click here


    See on map...

    MCA New York

    401 Park Avenue South
    New York
    NY 10016
    USA

    Email: click here


    See on map...

    MCA Sydney

    IKON House
    Level 8
    65 York Street
    Sydney
    NSW 2000
    Australia

    Email: click here


    See on map...

    MCA São Paulo

    Avenida Paulista 1079
    7 e 8 andar
    São Paulo
    01311-200
    Brasil

    Email: click here


    See on map...

    MCA Singapore

    One Raffles Place
    Level 24
    Tower 1
    One Raffles Place
    Singapore
    048616

    Email: click here


    See on map...

    MCA Shanghai

    11F
    Tower B
    Central Towers
    No 567
    Lan Gao Road
    Putuo District
    Shanghai 200333
    People's Republic of China

    Email: click here


    See on map...

The Future Will Happen In A Second!

Posted on 7th September 2015   |  by MCA Editor

This blog post was written by Michael Franks, one of our North American consultants.


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Programmatic TV is set to soar

Posted on 26th August 2015   |  by MCA Editor

We hear so many different points of view on best practice creation and production of programmatic ads.  But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than one screen at a time.


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Content for Millennials, Gen X & Baby Boomers

Posted on 21st August 201521st August 2015  |   by MCA Editor

Of course, whatever the channel, the most important aspect of a creative strategy or the creative brief, is the consumer. Who they are, what motivates and influences them and how they behave.


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Recent Conversations With Clients & Their Agency Partners

Posted on 18th August 201518th August 2015  |   by MCA Editor

It’s been a while since we created a written blog post. We’ve been extremely busy working with Clients and their Agency partners on some ground-breaking projects that it’s a pleasure and a privilege to participate in.


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In Conversation with Paul Burke

Posted on 1st July 20151st July 2015  |   by Patrick Murphy

Paul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul “… both the first and last word when it comes to radio. There is no-one more talented, more experienced and more enjoyable to work with.”


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In Conversation with Framestore’s Sir William Sargent

Posted on 30th June 2015   |  by Patrick Murphy

William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.)


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In Conversation With Laura Gregory, Great Guns

Posted on 29th June 201529th June 2015  |   by Tilly Marsden

Pat met with Laura Gregory, CEO and Founder of global production company Great Guns, to talk about content creation and production.


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In Conversation with Stan Park, Radio Works

Posted on 26th June 201530th June 2015  |   by Patrick Murphy

In the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK’s largest independent radio advertising agency.


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An introduction to attribution modelling

Posted on 26th May 201526th May 2015  |   by Tilly Marsden

Attribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion.


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Why Facebook video engagement is now surpassing YouTube

Posted on 18th May 201518th May 2015  |   by Tilly Marsden

Socialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast.


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