This blog post was written by Michael Franks, one of our North American consultants.
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We hear so many different points of view on best practice creation and production of programmatic ads. But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than one screen at a time.
Of course, whatever the channel, the most important aspect of a creative strategy or the creative brief, is the consumer. Who they are, what motivates and influences them and how they behave.
It’s been a while since we created a written blog post. We’ve been extremely busy working with Clients and their Agency partners on some ground-breaking projects that it’s a pleasure and a privilege to participate in.
Paul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul “… both the first and last word when it comes to radio. There is no-one more talented, more experienced and more enjoyable to work with.”
William co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.)
Pat met with Laura Gregory, CEO and Founder of global production company Great Guns, to talk about content creation and production.
In the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK’s largest independent radio advertising agency.
Attribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion.
Socialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast.