This blog post was written by Michael Franks, one of our North American consultants.
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Programmatic TV is set to soar
Posted on | by MCA EditorWe hear so many different points of view on best practice creation and production of programmatic ads. But programmatic isn’t just working in digital channels; advertisers are increasingly testing messages across all screen platforms, as consumers increasingly engage with programming and video on more than one screen at a time.
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Content for Millennials, Gen X & Baby Boomers
Posted on | by MCA EditorOf course, whatever the channel, the most important aspect of a creative strategy or the creative brief, is the consumer. Who they are, what motivates and influences them and how they behave.
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Recent Conversations With Clients & Their Agency Partners
Posted on | by MCA EditorIt’s been a while since we created a written blog post. We’ve been extremely busy working with Clients and their Agency partners on some ground-breaking projects that it’s a pleasure and a privilege to participate in.
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In Conversation with Paul Burke
Posted on | by Patrick MurphyPaul is an award-winning radio ad copywriter and producer and he frequently contributes to Radio 4, Five Live and BBC London. Richard Reed, Co-Founder of Innocent Drinks calls Paul “… both the first and last word when it comes to radio. There is no-one more talented, more experienced and more enjoyable to work with.”
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In Conversation with Framestore’s Sir William Sargent
Posted on | by Patrick MurphyWilliam co-founded Framestore, the celebrated special effects production company (their accolades include an Oscar for their work on Gravity.)
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In Conversation With Laura Gregory, Great Guns
Posted on | by Tilly MarsdenPat met with Laura Gregory, CEO and Founder of global production company Great Guns, to talk about content creation and production.
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In Conversation with Stan Park, Radio Works
Posted on | by Patrick MurphyIn the first of our videos featuring creative experts, our founder Pat Murphy has a conversation with Stan Park, Chairman of Radio Works, the UK’s largest independent radio advertising agency.
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An introduction to attribution modelling
Posted on | by Tilly MarsdenAttribution modelling is the method used to determine the monetary impact a marketing communication has on sales, customer retention, revenue and profit. This attributes credit to the touch point(s) within the consumer journey that is considered to be responsible for a conversion.
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Why Facebook video engagement is now surpassing YouTube
Posted on | by Tilly MarsdenSocialbakers recently found that brands are now uploading more videos directly onto Facebook than YouTube. As more marketers follow suit, Facebook video is gaining momentum fast.
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