Viewing habits of millennials

Posted on  |   by Tilly Marsden

In my last blog I discussed the preferred subject matter when targeting millennials. In light of this theme, I have now decided to investigate the viewing habits of this generation across platforms. A recent infographic by programmatic video advertising platform, Videology, explains that today’s millennial spends more time on digital than any other platform, with 34% admitting to tuning into more online video than broadcasted shows. This does not suggest that we should undermine the influence of television on millennials; however, marketers must recognise the exponential reach and impact of digital.


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Using television adverts to harness the attention of millennials

Posted on  |   by Tilly Marsden

Although millennials are known as digital natives, this does mean that they disregard the impact of traditional advertising. Adroit Digital found that television adverts were the most effective in influencing brand perception amongst 70% millennials. Millennials generally only find digital ads engaging if they appear as natural content or successfully encourage user interaction. Therefore, it is important for marketers to account for millennials when conducting their television campaigns and consider what techniques best engage with this age cohort. Meanwhile, digital ads need to be coherently executed with clear objectives, as when done properly, they are more likely to influence purchase decisions and can help reinforce the message of a TV ad.


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Five ways to improve your mobile advertising strategy

Posted on  |   by Tilly Marsden

This year the number of mobile device users has become greater than the number of desktop users. Such news is threatening to advertisers, as The Monetate eCommerce Quarterly highlights that marketers on average can expect conversion rates of 0.92% on mobile devices, which is significantly lower than tablets (2.86%) and desktops (3.41%). However, by combatting some common mistakes, marketers can enrich the potential of their mobile advertising strategies.


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