Production in Ukraine (and more)

Posted on  |   by Kimia Alizadeh

In this week’s webinar, we caught up with Mikhail Pimenov from Ukraine to hear how they are coping with international shoots for clients; an update from Caspar Delaney from Ridley Scott Associates; Yanina Barry from Good Film Co on Remote Viewing and Neil Cowling on successful Podcasts with his company Fresh Air Prods. You can go online and watch on; https://www.youtube.com/watch?v=42k9oncAAgw&feature=youtu.be


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Production in Greece

Posted on  |   by Kimia Alizadeh

Since the lockdown, MCA have been holding a weekly webinar for our team of 100+ consultants from around the world, and inviting clients who want to say how things are moving (or not!) in these difficult times; we also invite special guests – Production Companies, Agencies, Music Companies, Post Houses – anyone with something new and interesting to say that could help us and our clients navigate through the challenges of today, and enable to hit the ground running post Covid 19 and beyond


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Why is the Music Process Still Such a Mystery to Advertisers?

Posted on   |  by MCA Editor

 

When it comes to making a commercial, the right music has the power to transform and greatly magnify the overall success. Whilst many in the industry recognise how crucial the right music is to the effectiveness of an ad, it continues to be an area in which many brands and agencies find themselves tangled up and in a bind at the last minute. 

Looking to find out why, despite many years of collaboration between music publishers, record labels and advertisers, there are still so many difficulties encountered in the process, we sit down with Head of Sync and Licensing at Sony/ATV, Chris Jones and Music Consultant at MCA, Debbie Pearce…
 
Q> Why do you think the music process is still so hard for people the wrap their heads around?
Debbie Pearce> I’m not really sur


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