Five ways to improve your mobile advertising strategy

Posted on  |   by Tilly Marsden

This year the number of mobile device users has become greater than the number of desktop users. Such news is threatening to advertisers, as The Monetate eCommerce Quarterly highlights that marketers on average can expect conversion rates of 0.92% on mobile devices, which is significantly lower than tablets (2.86%) and desktops (3.41%). However, by combatting some common mistakes, marketers can enrich the potential of their mobile advertising strategies.

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