Re-blogged from LBB Online:
There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect of big American consult
Today Little Black Book (LBB) and Murphy Cobb Associates (MCA) have announced the launch of Creative Intelligence, a unique global solution that supports a streamlined direct-to-client creative approach.
Little Black Book Online interviewed Pat and they discussed whether next year may be the beginning of the end for the established agency model.
No one seems to have written anything about the world of distribution
from an independent perspective. I believe I have a unique point of
view having crossed over from agency production world to help set up
Adstream in 2003.